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Letter from CEO
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Many small and medium sized businesses will not survive the next two years, and those that do, will only do so by finding a more efficient way of delivering their product or service. It is going to be a challenge, but for those that do find solutions, they will be stronger when the upturn comes and their organisation will grow and prosper. It is often said "Don't waste a crisis" and I know exactly what this means having faced one myself and come out the other side much stronger. It is our mission to help those organisations who recognise the challenges and can see that something positive can be done about it.

You know your business better than anyone else but there are many distractions which get in the way of achieving your aims. The production of accounts is important to your business, but the cost and time taken to do so is a drain. Do you really have to produce the accounts within your own organisation? If your accounts are already coming from a traditional accounting/bookkeeping firm do you really get what you need and when you need it? What if you could get accurate, timely and more meaningful accounts at a half or less than the current cost? Wouldn't this help you reach your goals? "There is gold in them thar hills" the prospectors of old used to say, and we say "there is a goldmine of business information in your accounts - if you know how to access it."

The most successful organisations outsource. They recognise that it is the most efficient way to employ scarce resources. They always talk about focusing on their core activity. In your case this means focusing on what it is that you deliver, you could put your effort into delivering your product or service better at a lower cost to you and your customer. In turn, this means more profit for your organisation - or more client service for less cost in the case of a voluntary body.

At AscenTrust, we understand outsourcing completely. We don't do it as a sideline to our business, it is our business. You must be left alone to focus on your business and trust us to deliver the service with little or no time taken up managing us. In our model you have no direct contact with our back office in India, you are serviced locally by our qualified accountant. This accountant understands your sector but quickly learns your business inside out in order to add value to our service.

At the end of the day we do not manage your organisation, we just support you in your decision making. When we spot cost or sales trends in your management accounts which will help you, we will point them out but it is up to you to implement the changes. Your market and environment is changing all the time it is up to us to help you spot these changes and adjust accordingly.

There is risk in changing from your current internal or an external source of account production. We recognise this, so we make it easy for you to make the switch and we take out much of the risk because we know that you will find that our service will become critical to your success. We absorb much of the upfront cost, and we do not tie you into a contract, unless you want one. We do give you a letter of engagement and a Service Level Agreement which clearly outlines our service and guarantees a good handover should you leave our service in the future. We believe the only way to tie you in is to provide an excellent service at an affordable price. This is not lip service - we make a pledge to you that this is what we will do.

Come on, join the club of successful businesses and voluntary bodies that are doing well with AscenTrust!

Yours sincerely,

Conall Lavery

Conall is a former director of the Corporate Governance Association of Ireland (CGAI) http://www.cgai.ie/ and his public profile on Linkedin is http://www.linkedin.com/in/ascentrust

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